Stargate Consulting Group can increase the search engine rank and site traffic of your company website. The expertise offered by our technical and copywriting staff enables us to successfully meet your Search Engine Optimization (SEO) needs. We will check your website without disturbing site architecture. These items are worthwhile for most web sites and should be tasked without concern for detrimental effects.
For projects we lead, we will assume responsibility for incorporating change management procedures, generating project reports, and resolving any issues that arise during the project. Our project managers take ownership of the project from start to end to ensure that it succeeds-finishing on time and under budget.
Creating News Feeds
News feeds are a great way to streamline the process of content distribution. You can create news feeds so that others can conveniently read or syndicate a web site’s content. Or you can programmatically use news feeds to publish information provided by others.
Fixing Duplication in Titles and Meta Tags
Using the same titles or meta tags on many pages of a web site can be detrimental to rankings. This may be, in part, because a search engine does not want such redundant-looking results to be displayed in its SERPs, as a user’s perceived relevance is consequentially lowered. Furthermore, a generic-looking title will usually not prompt a user to click. This is usually a minor fix to an oversight made by a programmer.
Getting Listed in Reputable Directories
Getting back links from reputable directories can provide a boost in the rankings
— or at least get a new web site indexed to start. Best of the Web (http://botw.org),
DMOZ (http://dmoz.org), Joe Ant (http://joeant.com), and Yahoo! Directory (http://dir.yahoo.com)
are the web site directories we recommend.
DMOZ is free, but also notoriously difficult to get into. Though we will not espouse our opinion as to why, we invite you to use Google to search for “get into DMOZ” and interpret the results.
Soliciting and Exchanging Relevant Links
Sending a few friendly emails to get a link from a neighbor may result in a few high-quality links. Exchang ing links in moderation with various related relevant web sites may also help with search engine rankings. “Moderation,” as usual, is difficult to define. However, a good metric is whether you believe that the link could realistically appear on its own regardless. If not, or it’s on a “directory” page referenced at the bottom of the page with a sea of other random links, probably not!
Because relevant links are a major factor in search engine rankings, they have an
equity — a “link equity.” Predictably, individuals and businesses are now in the
business of selling links. There is some disagreement, however, as to whether this
is against the terms of service of the various search engines.
We strongly recommend only buying relevant links. This is not only because it is definitely against the terms of service of many search engines to buy irrelevant links, but also because such irrelevant links do not work as well in the first place.
Creating Link Bait
Although link bait can be difficult and hit-or-miss as far as results, it can frequently be an extremely economical way to build links. Link bait can vary from useful information and humor to intricate site tools and browser toolbars.
Adding Social Bookmarking Functionality
Social bookmarking web sites allow users to bookmark and tag content with keywords and commentary. The aggregate of this information is used both to cite popular content within certain timeframes and niches, as well as by query. Popular content may be featured on the home page of such a site or ranked well for relevant keywords. Adding icons and buttons to web pages that facilitate the process of book- marking will likely increase the number of users who bookmark your content.
Starting a Blog and/or Forum
Blogs and forums both may attract traffic and links in droves if approached correctly.
Bloggers readily exchange links amongst themselves, and a blog may also afford a
company a more casual place to post less mundane, fun content. Whereas a humorous
comment would not fit in a corporate site proper, it may be more appropriate for
a blog. Blogs work quite well in harmony with social bookmarking functionality.
Forums, once they gain momentum, also attract many links. The trick to a forum is building such momentum. Once started, much of the content is generated by the users. If a web site does not already have many thousands of unique visitors per day, though, a forum is most likely not going to be a success.
Preventing Black Hat Victimization
Examining Your URLs for Problems
URLs with too many parameters or redirects can confuse a search engine. You should construct URLs with both users and search engines in mind.
Looking for Duplicate Content
Having many pages with the same or similar content in excess can result in poorer rankings. And though it is a matter of contention as to whether an explicit penalty exists for having duplicate content, it is undesirable for many reasons. Duplicate content is, however, not a simple problem with a single cause. Rather, it is a complex problem with myriad causes.
Eliminating Session IDs
Use of URL-based session management may allow users with cookies turned off to use a web site that requires session-related information, but it may also wreak havoc for the web site in search engines. For this reason URL-based sessions should either be completely turned off, or cloaking should be employed to turn off the URL-based session management if the user-agent is a spider.
Tweaking On-page Factors
On-page factors may have diminished in effect over the years, but it is still advantageous to author HTML that employs elements that mean something semantically. Especially if you author HTML using a WYSIWYG editor, or use a content management system with a WYSIWYG editor, this may not be occurring. Other problems may involve having a large navigation element physically before the content.
- Creating Sitemaps
- Creating News Feeds
- Fixing Duplication in Titles and Meta Tags
- Listing in Reputable Directories
- Soliciting and Exchanging Relevant Links
- Buying Links
- Creating Link Bait
- Adding Social Bookmarking Functionality
- Starting a Blog and/or Forum
- Preventing Black Hat Victimization
- Examining Your URLs for Problems
- Looking for Duplicate Content
- Eliminating Session IDs
- Tweaking On-page Factors